OFFLINE BY DESIGN

A non-profit social enterprise,

brand experience agency.

Instagram logo with white camera outline on black background
Soho House logo, outlined in white on a black background.
Samsung logo in white on a black background.
Battersea Power Station logo with a black background and white text
The Disney+ logo in white on a black background.
Spotify logo with black background and white text.
Black background with white text displaying the Amazon logo.
Black background with a white Nike swoosh logo in the center.
Bold white text displaying the Huge Boss 'BOSS' logo on a black background.
Black background with white Adidas logo and text.

WHAT IS STUDIO 404?

Studio 404 is a non-profit social enterprise built around a simple idea: getting people off their screens and into real life.

We create imaginative, culturally relevant experiences that give people a reason to show up, meet each other and be part of something.

From art exhibitions, music events and fashion shows to brand activations, marketing campaigns, festivals, markets and community spaces, we transform spaces and public places into destinations for culture and connection.

We believe the best experiences do more than communicate a message. They make people feel something.

Every Studio 404 project is centred around human connection. We bring together brands, spaces, artists, emerging talent and local communities to create experiences that drive footfall, celebrate culture, spark conversation and build genuine community.

Because in an increasingly digital world, showing up matters.

We make the digital, physical.
We make connection happen IRL.

Studio 404. Offline by Design.

Large art gallery exhibition with many visitors observing artwork and a speech by Calum Hall. The walls display colourful paintings and mixed media art pieces, and a stage area with bright lighting.
A panel discussion or presentation taking place in an art gallery or event space with a white wall, large black text reading 'COMMON THREAD,' and a diverse audience seated facing the stage where seven people are seated, with one person speaking into a microphone.
Close-up of a beautiful oil painting by talented Irish artist Kyle Barnes

NEXT EVENT

NEXT EVENT

Hosted at Laundry Studios, London, E8

In a culture obsessed with overnight success, instant gratification and algorithm-obsessed output, 10,000 HOURS is a reminder that the best things are built slowly.

This exhibition celebrates the beauty of process: the sketches nobody sees, the failed experiments, the playful detours, the years spent refining an idea, a technique, or your voice. It’s about falling in love with the journey of making, not just the final result.

RSVP is essential for entry - spaces are limited.

selected projects

Our record breaking 4 floor takeover of the adidas London flagship store

Through showcasing over 150 artists and creatives, we broke all previous app and store records for downloads and capacity. Transforming the Oxford Street store into a celebration of art and culture.

Attracting thousands of sign ups and visitors, we achieved a 118% turn-up rate (we genuinely couldn't fit everyone in) and set a new benchmark for in store creative activations.

One adidas exec called it "the strongest communiy-connecting event I've ever seen inside retail."

We turned an empty shop in Canary Wharf into one of the best immersive pop ups in London.

Delivered in partnership with Canary Wharf, the project transformed a long-empty former Topman unit into a bold, neon-lit installation.

Attracting thousands of visitors, what was initially a 6 week activation was doubled to be 12 weeks. It became a destination for people, they enjoyed the art, connected with one another and experienced something unique. All instead of walking past an empty shop

It’s proof that a vacant shop can be the most popular space in the mall.

Part of our ongoing collaboration with BOSS, we brought to life BOSS Regent St with artwork from London based artist Olly Fathers.

Through close collaboration and an understanding of the aesthetic and ambitions of the store, our partnership saw the elevation of the in store experience through art.

We have been commissioned by BOSS in stores including London, Amsterdam, Shanghai and Liverpool.

Studio 404 is built on 20+ years of delivering culture led brand experiences through Creative Debuts & Other Box.

A woman with long brown hair and hoop earrings is drawing on a large whiteboard or poster with markers, in a crowded indoor setting with colorful lights and screens in the background. Part of our adidas showcase at the Oxford Street flagship store

ADIDAS

Flagship store takeover

A woman taking a photo of a colorful painting featuring Mickey Mouse with a black body, a large head, and red shorts, surrounded by purple 3D spheres.

DISNEY

Event for Mickey Mouse’s Birthday

A group of people at a party or music event, with some dancing and others watching a DJ set-up with turntables and mixers, in a room with colorful lighting and artwork on the walls.

115

12 month vacant space activations

Modern conference room with a wooden table, black mesh chairs, wall art, potted plants, and large windows.

FABRIX

Workplace transformations

A large crowd of people gathered around a tall, cylindrical LED light installation that displays cascading purple and white lights. In the background, there is a stage with two performers at a DJ table and a backdrop of textured white lighting. The scene is dark, highlighting the illuminated art piece and the stage.

HERE

Private Event Production

Large indoor event at an Apple store with a presentation screen displaying a rabbit wearing sunglasses and a colorful scarf, advertising an art event. The audience is seated and standing, watching the presentation.

APPLE

Artist Talk Series

Do you have a space that is crying out for human connection?

let's work together
A woman painting a portrait on an easel in front of a shoe display at a store. Two women are taking photos of her with their smartphones. The scene is indoors, with store shelves and shoes in the background.

“THE BEST COMMUNITY CONNECTING EVENT i have ever seen inside of retail”

Jonathan Muir, Global Director Retail Activation, adidas

Let’s Work Together

People attending an art gallery or exhibition, looking at paintings and artwork, with some engaging in conversations and taking photos.
A busy art gallery with many people walking and viewing artwork on the walls. The gallery has modern design elements with a white wall, exposed concrete column, and orange accents on the upper wall. Art pieces are displayed along the walls, and visitors are engaging with each other and the art.