Who We Are
Studio 404 is a non-profit, independent creative studio specialising in cultural experiences that bring brands, people and places together. From immersive activations and exhibitions to events, installations and cultural programming, we turn ideas into experiences people genuinely want to be part of.
Our purpose is to help brands show up in culture in ways that feel relevant, credible and memorable. We get beneath the brief to understand the opportunity, then bring together creative thinking, cultural insight and our network of artists, makers and communities to make it happen.
Culture and community sit at the heart of everything we do. We believe the most powerful experiences aren’t simply designed for audiences, but shaped with them. By combining cultural relevance with real-world participation, we create work that builds connection, generates conversation and leaves a meaningful legacy long after the experience ends.
Offline by Design. Built for real life.
THE TEAM
LEYYA SATTAR
Leyya is an entrepreneur and cultural strategist working across social impact, community building, and purpose-driven ventures. Her work focuses on cultivating equitable workplace cultures and designing programmes that centre lived experience, shift power, and translate values into action.
Alongside venture building, Leyya focuses on financial equity, access, and mental well-being for marginalised communities. She mentors women of colour from working-class backgrounds, advises founders and creatives, and uses storytelling, including her podcast on workplace culture and power, to challenge systemic barriers to funding, visibility, and opportunity.
As the founder of Other Box, an award-winning social impact and media company launched in 2016, she’s educated over 45,000 people across 300+ organisations in 25+ countries, supporting leaders and teams to build more inclusive and equitable cultures through consulting, training, and a jobs board.
Her work has been recognised internationally, including Vogue Business’s 100 Innovators, Forbes 30 Under 30 (Social Impact), and honours from Financial Times, WACL, Indiaspora, Ad Age, and WOW UK, to name a few.
At Studio 404, Leyya leads on strategy, community, and equity, focusing on rebuilding in-person cultural infrastructure and creating community-led spaces rooted in care, access, and belonging.
CALUM HALL
Calum is a cultural entrepreneur and producer working across art, events, and brand-led cultural engagement.
He is the founder of Creative Debuts, a platform that has supported hundreds of emerging artists and reshaped how contemporary art is commissioned, collected, and experienced outside traditional gallery spaces. With a background in events and nightlife, Calum brings a deep understanding of how culture, audience, and place intersect, particularly within physical environments.
His work has led to collaborations with global brands and institutions, using art to create meaningful, accessible cultural moments in everyday settings. Through this work, he has championed artist-first models that prioritise fair pay, visibility, and long-term opportunity.
Recognised on Forbes 30 Under 30 (Arts & Culture), Calum is a leading advocate for diversity and inclusion in the arts, and for using culture as a catalyst for social and political conversations and rebuilding connection.
At Studio 404, Calum leads on artist partnerships, cultural programming, and space activation, ensuring that creative work remains central, accessible, and rooted in community experience.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!