OFFLINE BY DESIGN
Rebuilding in-person culture for a post-digital society
WHAT IS STUDIO 404?
Studio 404 is a non-profit social enterprise creating community-led cultural spaces and experiences. We transform unloved and underused spaces into places for in-person connection, helping people gather, create, and belong in real life.
Through art, events, incubators, mentorship, music, fashion, and knowledge-sharing, we create vital “third spaces” that drive footfall, support emerging talent, and strengthen local pride.
Project Spotlight
Don’t Cry Over Spilt Milk shows how culture can quickly reframe vacant space.
Delivered in partnership with Canary Wharf, the project transformed a long-empty former Topman unit into a bold, neon-lit installation, turning an overlooked retail space into a high-impact cultural experience.
What had been a dead zone became a lively, socially magnetic space, attracting thousands of visitors, increasing footfall, and demonstrating how temporary, artist-led interventions can change how people feel, move, and connect within a place.
Playful, immersive, and unapologetically visual, the project set a clear blueprint for Studio 404’s approach: fast, culture-first activations that bring empty spaces back into public life.
Canary Wharf
Studio 404 is built on 20+ years of cultural delivery experiences through Creative Debuts & Other Box.
ADIDAS
DISNEY
115
FABRIX
HERE
APPLE
“THE BEST COMMUNITY CONNECTING EVENT i have ever seen inside of retail”
Jonathan Muir, Global Director Retail Activation, adidas
