Large art gallery exhibition with many visitors observing artwork and a speech by Calum Hall. The walls display colourful paintings and mixed media art pieces, and a stage area with bright lighting.

Real-world experiences are at the heart of Studio 404.

We take the things that make a brand matter, its culture, community, story, values and ideas and give them a physical form. Turning the intangible into something people can see, touch, experience and participate in.

Our sweet spot is bringing the digital world into the physical one. We take brands, communities and ideas that live on our screens and create spaces for them to exist IRL. Transforming audiences from passive consumers into active participants.

From the first idea to the final detail, we bring together strategy, creative direction, design, production and cultural programming to create experiences that feel considered at every touchpoint. We collaborate with an ever-growing network of artists, designers, makers, musicians and cultural voices to bring each project to life.

Culture isn't one-size-fits-all. We start by understanding the people, place and communities we're creating for. The result is work that is rooted in its surroundings rather than dropped into them.

From brand activations, marketing campaigns and exhibitions to pop-ups, installations, events and entirely new cultural spaces, everything we create is designed to bring people together, spark participation and give them something worth remembering.

Offline by Design. Built to be experienced.

Two people standing in front of a large image of a woman's face with antennae, looking at a smartphone.

we are experts in

ART

People gathered in a room with a disco ball hanging from the ceiling, pink lighting, and artwork on the walls.

MUSIC

A person dressed as a Stormtrooper from Star Wars walking past an audience seated in a dark room with modern light fixtures and a marble wall.

FASHION

A woman and a man with tattoos working together on a pair of sneakers in a store or workshop. The woman has dark hair with blonde highlights and is wearing hoop earrings and jewelry. The man is bald with a tattoo on his neck and arms. They are focused on the sneakers, which are white with purple and teal accents.

INCUBATORS

Colorful sneakers with rainbow and splatter paint design on a black background, placed on a rainbow-colored shoe box.

campaigns

People gathered around a table at an outdoor event, with one woman showing jewelry to a man, and others browsing or talking, in a busy market setting.

MARKETPLACE

A crowded gathering of people in a modern, indoor-outdoor space with large windows and black brick walls. Some people are sitting at tables and others are standing, socializing, and taking photos. There are drinks on the yellow table and various backpacks and accessories among the crowd.

networking

A man and a woman sitting on a sandy beach at sunset, talking and smiling. The woman holds a phone, and both are dressed casually with palm trees and buildings in the background.

screenings

A modern conference room with a wooden table and black mesh chairs. The room has light beige walls, large windows on the left, and artwork on the walls including a colorful painting and a mirror. There are hanging pendant lights and potted plants.

WORKSPACE

A panel of six diverse people seated on stage, holding microphones, with a large sign that reads 'Common Thread' behind them. The audience, some wearing colorful headwraps, watches.

talks

View of an art exhibition with numerous white display panels showcasing various artworks. Visitors are walking and viewing the art, with some engaged in conversations. The exhibition is held in a spacious industrial-style venue with high ceilings and bright lighting, decorated with large red and orange banners hanging from the ceiling.

FESTIVALs

People working on arts and crafts projects at a table in a casual indoor setting, with various craft supplies scattered on the table.

WORKSHOPS

HOW WE WORK

People inside an art installation surrounded by pink, fluffy, textured walls. Some are wearing masks and there are neon signs visible that say 'DO NOT TRUST FLEEBOTS' and 'PHOTO PLEASE'. The space has colorful lighting and a modern, creative atmosphere.

Commissioned PARTNERSHIPS

We are commissioned by brands, businesses, councils, landlords, and developers to activate spaces through culture-led programmes.

People gathered around a long table engaging in arts and crafts activity in an industrial-style indoor space.

Our work is primarily funded through paid partnerships, with additional support from sponsorships and grants to extend access and community reach.

Mixed-income model

Two women with natural hair and colorful clothing viewing a large vibrant portrait of a woman's face at an art gallery.

As a non-profit social enterprise, any surplus is reinvested into public programming, artist fees, and free community access.

Social value by design

❋

6 weeks from an idea to a core memory

LET'S WORK TOGETHER
  • A woman with brown hair taking a photo of a colorful abstract painting featuring a smiling, cartoon character with outstretched arms and a starry textured background, using a digital camera.

    Disney

  • Crowd of people standing in line outside an Adidas store on a city street, with flags and signs, and buildings in the background.

    adidas

  • Colorful mural in an indoor public space depicts a large swan with a girl in a winter coat and knit hat holding a basket, surrounded by flying birds and flowers.

    Hammerson

  • A colorful abstract mural featuring a person with blue hair, wearing glasses, and a yellow shirt, alongside various objects and symbols such as ropes, speakers, and a box with the eBay logo.

    ebay

  • People at an art installation with pink and purple lighting, viewed through a heart-shaped frame made of pink fluffy material.

    Canary wharf

  • People viewing a wall of colorful cityscape paintings in an art gallery.

    fabrix

  • A woman with glasses and a checkered blazer smiling as she stands in front of a blue portrait of a woman on a white wall. Several people around her are taking photos and videos with their smartphones.

    The Office Group

  • A diverse group of people gathered around a table at a social event inside a brick-walled cafe or art gallery, with some individuals standing and others seated, engaged in conversation and activities. The area features artwork on the walls, a neon sign reading '#NandoosArt', and bright lighting.

    Nandos

Let’s Work Together!

A diverse group of people attending an indoor event or conference, seated and listening attentively, with artwork on the wall behind them.
A person with short curly red hair and tattoos on their arm is kneeling and painting a colorful portrait of a girl with orange hair, pink lips, and a floral dress on a white canvas. The person is in a retail store with sports clothing, shoes, and a r
A person with braided hair is taking a photo of a vibrant portrait of a woman displayed on a digital screen at an indoor exhibition or art gallery.
Person in black shirt taking a photo of a large collage featuring a woman's face with torn paper effect.
A person dressed in a stormtrooper costume walking past an audience seated in a conference or event space. The audience is watching the person, with some taking photos. The setting has modern lighting and a textured wall.
People at a booth with informational materials, engaging in conversations at an outdoor event.
People browsing art and crafts at an outdoor market under a glass or plastic awning. There are several women smiling and looking at items, with framed artwork displayed on a table in the foreground.
A woman with glasses smiles at a craft fair next to a decorated small Christmas tree with blue and gold ornaments. Behind her, there are various jewelry items displayed on a white board with signs, and a crowd of people in the background inside a gre
People gathered at an outdoor market, some are engaging with a woman sitting at a table with plants and yarn, while others browse or talk. The setting is sunny and bustling.
A woman with glasses and a checkered blazer smiling while posing for a photo in front of a large artwork of a woman with a headscarf, surrounded by several people taking pictures or videos with smartphones.
A crowded indoor event with people talking, smiling, and holding drinks, in a space with modern lighting, plants, and dark wooden beams.
A crowded art gallery with people looking at artwork on the walls, including portraits and illustrations, and engaging in conversation.
A person is looking at neon art pieces on display, which are illuminated and have abstract, line-drawn faces in vibrant colors on the wall.
Group of people gathered indoors, smiling and talking, with some holding papers. The background shows a few other individuals and decorative plants.
Two people, one with turquoise hair and glasses, and the other with brown hair, observing a bust sculpture mounted on a wall. The sculpture appears to be of a human torso, focusing on the chest and shoulders.
A group of people gathered around a table at an art exhibit, observing a woman lying down on the table covered in gold foil. Some holding drinks, engaged in conversation, with the setting appearing modern and lively.
A diverse group of young people gathered in a crowded indoor space, engaging with each other.
Group of people, mostly women, gathered around a table with art supplies, engaging in a creative activity at an indoor event.
A crowded art gallery with people viewing artwork on white walls, featuring a large sign that says "Buy Art From Living Artists. The Dead Ones Don't Need The Money."
People gathered in a dimly lit venue with pink and blue lighting, watching a performance or event, with a large disco ball hanging from the ceiling reflecting light.
Crowd of people dancing and socializing at an indoor party with colorful lighting, DJ equipment, and framed artwork on the walls.
Dimly lit nightclub with a crowd of people, neon pink and red lighting, a disco ball hanging from the ceiling, and a bright neon sign that reads 'It's all good, baby, baby' on the wall.
People walking past a wall with a large sign that reads "Buy Art From Living Artists."
A woman with long braided hair poses in front of a neon sign that reads 'ALL GOOD BABY' with small tiger figurines on a shelf behind her, in a room with white brick walls.
Two people viewing a dotted line art portrait of a woman with braids on the wall, one person holding a smartphone.
Young man with dark skin and short hair, wearing a white hoodie with black text that reads 'MOSART CLUB LONG LIVE THE MOSTARTFUL CLUB,' standing indoors near a black and white photograph of a woman lying on the floor, wearing athletic clothing and sn
A person with a pink headscarf taking a photo of colorful woven necklaces hanging on the wall with a smartphone.
People observing bust sculptures displayed on a wall in an art gallery.
A crowded art gallery with visitors observing artwork displayed on the walls, including a large mountain painting, and engaging in conversations, with potted plants visible in the foreground.
People at an art gallery viewing various paintings on the walls, with some individuals holding drinks and engaging in conversation.
A crowded indoor event with many young adults socializing, some sitting at a yellow table with beer bottles, others standing and mingling in the background near large windows and dark brick walls.
People viewing black and white photographs on a gallery wall.
People sitting around a table working on magazines and art projects, with art supplies and drinks scattered across the table, in an indoor setting with windows.
Group of people at an art-making event, gathered around a table with newspapers, magazines, art supplies, and magazines for cutting and creating art projects, with a sign above that says 'Make Art Here'.
A lively indoor gathering with people socializing and enjoying drinks through a glass wall. A musician with an accordion plays amidst the crowd, with artwork on the walls and bottles on the floor.
Person with blonde hair writing and drawing on a large sheet of paper filled with various sketches and messages, including faces, text, and symbols.
Four artists create a large street art mural on a white wall, featuring comic-style characters and detailed black-and-white illustrations. One artist is standing on a box drawing, another kneeling with a spray can, and two others are working on diffe
A black and white photo of an art gallery with a large mural covering the wall, filled with doodles and cartoon characters. The floor has posters and scattered white balloons, with some balloons piled up. The ceiling has industrial pipes and fluoresc
A group of people gather in a rustic room with exposed brick walls and large windows. One woman with tattoos and earrings is placing something on the wall, while others are engaging in various activities, including looking at their phones and working
People working on a craft or art project in a studio with exposed brick walls and wooden floors, with natural light coming through the windows.
A crowded indoor event with many people socializing. A neon sign says 'IT'S ALL GOOD BABY BABY' on a wall behind the crowd. Some fixtures, like a disco ball and hanging lamps, are visible on the ceiling.
A woman wearing a pink shirt and leopard print pants painting a portrait of a woman with orange hair on a red canvas, with people taking photos in front of her in a shoe store.
People viewing colorful cityscape paintings in an art gallery.
A diverse group of people gathered around a table with art supplies, creating colorful artwork at an indoor event or workshop.